What is PPC and how it works ?

According to a marketing survey, 79% of marketers believe that sponsored search marketing is advantageous for their company. As a result, over 72% of industry participants stated that they planned to keep raising their PPC advertising expenditure in the upcoming years in an effort to attract more clients who were in need of their services.

In 2021 alone, almost 10 million marketers paid $10.01 billion on pay per click advertisements, according to Social Media Today. Pay per click appears to have emerged as one of the most popular marketing frameworks for increasing return on investment. However, what exactly is pay per click and how can you use it to boost your online presence?

Eagles Business Solutions PPC specialists walk you through the principles of PPC management by explaining what paid search is and how it operates. You can build more profitable ads if you are aware of pay per click procedures. Discover everything there is to know about pay per click marketing and how our firm can assist you in being successful.

A paid search strategy called pay per click marketing is used to increase brand recognition, advertise products, and attract targeted audience segments right away. The term “pay-per-click” refers to the fact that advertisers with PPC only have to pay when a user clicks on one of their adverts.

When pay per click is spoken or heard, people typically think of Google PPC. However, pay-per-click advertising extends beyond the Google Display Network and search engine results pages (SERPs). Pay per click is also used by social media platforms including LinkedIn, Facebook, YouTube, and Pinterest.

PPC gives advertisers the ability to strategically put advertisements on a range of online marketing platforms, increasing the visibility of their goods and services to their intended audience. This indicates that the adverts you see online are pay per click.

Depending on your objectives, there are several kinds of pay per click advertisements available:

Search Ads

The most popular type of paid search marketing is search advertising. Prospects who are already searching online for your brand or sector offers see search advertisements. These pay-per-click advertisements work well for one-time campaign promotions or short sales cycles. Our pay-per-click advertising company suggests search advertising to companies looking to generate quality, lead-generating business from new clients.

Social Media Ads

The fastest-growing market for pay per click advertising services is social media paid advertising. Social media sites like Facebook, LinkedIn, and Twitter display social media advertisements. They are designed to connect with potential customers according to their interests, networks, and pastimes, among other things. Brands with a highly targeted consumer base and an active social media presence can benefit from social media advertising.

Display Advertisements

Over 90% of internet users are known to be effectively reached by display advertising. Display advertising, which target users who have visited websites connected to the industry, are displayed on Google partner websites. Display advertising makes the most of text and images to draw in online viewers and compel them to act. Our pay-per-click advertising agency suggests display advertising to businesses that cater to luxury or specialised markets and have long sales cycles.

Instream Ads

YouTube ads are another name for in-stream commercials. These are pay-per-click advertisements that show up on YouTube videos, video partners' videos on Display Network, and search results. Your brand is presented in a distinctive and memorable way by YouTube commercials. Facebook just introduced in-stream advertising, which enables businesses to run their adverts at video content's optimal moments and organic breaks.

Remarketing Ads

One of the best strategies to double your turnovers and connect with high-converting consumers is through remarketing. Remarketing advertisements persuade previous visitors to return and encourage them to complete the conversion process. Remarketing, in contrast to search advertising, is comparatively less expensive due to decreased competition and highly targeted client segments. With your PPC campaign, our PPC marketing company can generate noteworthy outcomes by utilising intelligent PPC ad types and extensions.

Google Ads

Ads from Google Shopping work well on websites with a high product volume. Prospects may examine the products and pricing on Google SERP before they even click on any website thanks to these PPC adverts, which show up as a carousel above or next to the primary Google search results. This implies that, under the assumption that your target audience has previously looked through every product offered on Google Shopping advertisements, every click you pay for has a better probability of converting.

Local Services Ads

Pay per lead is used in local service advertisements. This implies that clicks that do not result in leads are not billed for. Advertising for local services is limited to a few markets, such as locksmiths, HVAC providers, electricians, and plumbers. To increase the visibility of local service providers' enterprises to their target demographics, our PPC firm collaborates with them.

Email Ads

Direct response leads can be produced with Gmail sponsored campaigns. With GSP, you may directly contact potential leads through their email. In contrast to YouTube advertisements, GSP offers a click-to-call feature that lets potential customers contact you directly and become customers at any stage of your sales funnel. Our PPC firm configures your GSP to produce high-quality clicks and optimise its targeting capabilities.

Amazon Ads

Among the PPC services that are becoming more and more well-liked on the internet is Amazon advertising. By placing sponsored advertisements in strategic spots across the platform, Amazon PPC ads give sellers the opportunity to increase sales, build brand awareness, and encourage more in-store visits. At Eagles Business Solution, we organise your Amazon PPC campaigns and boost your profit margin by utilising the technical knowledge and expertise of our PPC professionals.

How this Works

One type of keyword-based marketing strategy is PPC advertising. Adwords and other PPC campaign management systems provide a value to various search keywords and phrases depending on factors including search volume, difficulty, and amount of competition. The price of a keyword increases as more marketers compete for the same term.

There are restricted Google pay per click advertising spots available on marketing sites like Google’s homepage. For this reason, you must compete to get your PPC position. The prominence of advertisers’ Google PPC advertising cannot be increased by merely paying more.

Ad auctions are used for Google Pay Per Click and other PPC advertisements. This relates to an automated procedure search engines employ to assess the legitimacy and relevancy of adverts that show up on their search engine results pages (SERPs). In order to improve your ad position and reduce your cost per click (CPC), you need to make sure your Google pay per click advertisements have a high Quality Score.

How PPC works for you ?

Brand Awareness

Purchasing PPC management services is a certain method of getting your goods and services shown in locations frequented by your target market. PPC advertising draws attention to your business from more prospects and high-converting customers throughout the awareness stage of your marketing funnel.


Lacking the funds to carry out ongoing digital marketing initiatives? You can operate brief sales cycles and initiate one-time campaign promotions with pay per click providers. A cost-effective method of launching new goods and services online is pay per click advertising, which also allows you to prioritise PPC ads.

Immediate Traffic

PPC management and SEO combine well to increase brand awareness and bring in targeted visitors to your website. PPC is the quickest way to launch marketing campaigns, manage sponsored search advertising, and obtain clicks and instant traffic from potential clients.

Quick Results

When a campaign is launched, one of the main benefits of pay per click advertising services is that you can see results right away. After your PPC campaign has been set up by our pay per click advertising company, you may view the results right away. But remember, the first three months are usually a period of testing. This implies that in order to obtain more advantageous outcomes, you must gather important data and consistently raise the campaign's general effectiveness.

Minimal Entry Barrier

Paid search marketing provides a comprehensive guide to assist novices and marketers alike in creating their first ads. Even if you're ten years behind your rivals in obtaining pay per click services, our reputable PPC management company can help you launch and maintain your campaign quickly.

Data Analytics

PPC advertising services take the guesswork out of campaign tracking and reporting by offering quantifiable and trackable data. Google Analytics keeps track of your campaign metrics automatically, including view impressions, clicks, and conversions, to give you an accurate snapshot of the effectiveness of your pay-per-click campaign.

Our Paid Per Click Services

Keyword Research

Our PPC advertising company uses a wide range of techniques to analyse the search habits of your target audience and forecast the phrases they will most likely enter into the search field. We locate the keywords you want to target and group them according to industry relevance, search volume, and competitiveness. You can count on our paid search experts to consistently hone your keyword list in order to attract the attention and search intent of your intended audience.

Paid Per Click Management

Drive instant, qualified traffic to your landing pages with our pay-per-click agency and avoid the strain and headache. From keyword research and analysis, channel strategy, and PPC campaign launch to monitoring and pay-per-click ad A/B testing, our pay-per-click management firm takes care of everything. Select our PPC firm to receive cost-effective, conversion-focused campaigns.

Paid Advertising

Rank your brand #1 in search results by using the PPC services offered by our sponsored search agency. The PPC experts at EBS optimise your ad targeting tactics, identify high-value keywords, create PPC bidding plans, and monitor your return on investment. Our PPC marketing company can raise your Quality Score, CTR, and impression share using these strategies.

Ads A/B Split Testing

Campaign comparisons are set up by our pay per click management company to evaluate the efficacy of your advertisements. To ascertain which version of your pay-per-click advertisements will provide the best results, we build multiple variations of the layout, image, headline, and call to action on your website. Our PPC company uses the split-test data to inform future paid search campaign optimisation and enhance overall PPC effectiveness.

Google Ads

Interact with your target audience on search engines to increase traffic and revenue from your website. PPC experts at Eagles Business Solutions do thorough PPC audits to make sure your goods and services are seen by the right audience segments. To increase engagement rates, we fine-tune your SEM targeting, take advantage of site link extensions, and optimise your PPC advertisements for every platform.

YouTube Ads

Make engaging YouTube videos and establish a connection with prospective customers by using a more focused approach to YouTube video marketing. Our PPC management business creates video remarketing campaigns, investigates sophisticated YouTube targeting options, and infuses your in-stream adverts with a hint of surprise. Our YouTube advertisements communicate your distinct tales and connect with your intended viewership.

Social Media Ads

Roughly 54% of internet users use social media platforms for product research. To increase brand recognition, save marketing expenses, and remain in the forefront of your prospects' minds, consider investing in pay per click advertising services. In order to increase your consumer reach and brand engagement, our pay per click professionals identify your target demographic, examine their social media activity, and use words, images, and videos.

Amazon Ads

Increase your profit margin on Amazon by using attention-grabbing video and product advertisements. Our in-house Amazon Artificial Intelligence (AI) advertising management system is what we use to help you reach interested customers, increase sales, and maximise return on investment. Our PPC advertising company organises your Amazon PPC campaigns by product category, makes the most use of keyword match types and negative keywords, and modifies your ad budget in response to product performance.

Why Paid Per Click is Great to increase Revenue ?

According to studies, 50% of visitors to store websites via pay per click advertisements had a higher conversion rate than visitors via organic links. This is due to the fact that over 75% of respondents think PPC advertisements make it simpler for them to locate the information they need.

You’re passing on conversion chances and immediate exposure on digital marketing platforms if you don’t have a strong paid search marketing plan. Avoid slipping behind the competition in digital marketing. Here are some other explanations as to why working with our paid search agency will help you succeed:

  • The top three posts on SERPs get 46 percent of clicks (WordStream)
  • Google gets more than 167 billion monthly searches (Search Engine Land)
  • PPC does not require constant maintenance and attention
  • Paid search allows better tracking
  • PPC clicks convert at 1.5X the rate of organic search clicks (Moz)
  • SEM allows you to target local communities online

Globally, there are almost 2.05 billion internet shoppers, and the number is growing every hour. One of the best moves you can do to keep your business viable and outperform the competition is to capitalise on PPC services, as more and more eCommerce channels and digital marketing platforms are sprouting annually.

Does your business now employ a PPC marketing strategy? We at our PPC advertising agency are available to assist you in selecting the best advertising choices for your company. We boost your sales opportunities and produce immediate marketing successes by fusing your vision with our paid search marketing experience.

PPC Targeting

Why We Are Best ?

Highly Professional Experts

At Eagles Business Solution, we strive to simplify for you the complex, challenging, and daunting search engine marketing procedures. A single point of contact is assigned to you by our pay per click company to oversee your PPC campaign and respond to any inquiries you may have. Your external web marketing department is our pay-per-click advertising agency.

Customer Oriented Company

Our PPC advertising company puts a lot of effort into demonstrating our belief that we own our clients’ voices. In order to provide you advice based on statistics, we assess your marketing objectives and the effectiveness of your current campaigns during our initial consultation. We keep our lines open to talk about your PPC campaign plan whenever it’s convenient for you, and we arrange monthly meetings with your project managers.

Detailed Audit

Our PPC advertising company makes sure that every facet of your PPC campaign complies with industry standards and is in line with your objectives. We do thorough PPC audits to identify potential campaign problems, modify your approach, and boost advertising efficacy. Our paid search experts assess your statistics, remarketing strategies, account structure, and key performance indicators (KPIs).


We are your committed pay per click marketing company, and we always keep you informed about your online activity and campaign status. We offer you personalised campaign reports that include information on your overall campaign performance, keyword rankings, and Google Analytics statistics. You can view our client dashboard through our PPC management company and keep an eye on your campaign in real time.


Being on the esteemed Google Partners list is a source of pride for Eagles Business Solutions. Our PPC firm is made up of a group of qualified Google Ads PPC experts with extensive knowledge of digital marketing and industry expertise. Collaborate with our PPC specialists to achieve business-growing Google PPC campaigns that are results-driven.

Complete SEO Support

Make your website future-proof and increase close rates by implementing SEO strategies that complement your brand. For eCommerce, Shopify, franchising, Amazon, and local businesses, we offer technical SEO services. To make your website more user-friendly and appealing to search engines, our team gets rid of anything that makes it perform worse, improves the content of your pages, and humanises your business.