For many organisations, developing an online reputation through digital marketing is a one-time event. But running local SEO and social media marketing campaigns isn’t the only thing that goes into internet marketing.

If you don’t regularly communicate with your customers, you could potentially increase customer attrition by 15% even with a strong digital marketing plan. Furthermore, your followers will only perceive you as a business page trying to make money, regardless of how many followers you have on social media, until you reply to consumer evaluations.

What does your company’s online reputation say about it? Does your company benefit financially from your reputation management plan, or does it suffer more than it helps?

Digital marketing strategies will inevitably include online reviews. Consumers want to be sure they’re reading authentic evaluations from actual clients. Your reputation manager must thus keep a close eye on the calibre and volume of your internet reviews.

In order to help you manage your reputation, let’s examine these important research findings:

According to a survey, an astounding 72% of customers would never do business with a retailer that had fewer than three ratings.
Prior to making a decision, online consumers examine ten or fewer online reviews, according to a local survey.
Reviews found online that are no older than two weeks are seen as reliable sources of information by nearly 25% of consumers.
Merely 16% of consumers make purchases from companies that have one or two stars on their rating.