What is Email Marketing ?

Email marketing is the most effective digital marketing strategy for generating and converting leads. Research indicates that even with the rise in popularity of chat apps and mobile messengers, almost 61 percent of consumers still prefer facilitated brand interactions through email, and this preference is consistent across age and gender categories. Email marketing is more important than ever because of the ubiquitous use of email and its growing significance on a global scale.

Email marketing: what is it? Thousands of companies all around the world use email marketing as a digital marketing tactic to establish client relationships, increase sales, and raise brand awareness.

Email marketing firms use various email service providers (ESPs) to send out personalised and automated marketing emails with announcements and promotions from their brands. Email marketing can include anything from customer survey forms and event invitations to weekly email newsletters and promo alerts.

Email is the most popular content distribution channel used worldwide by a staggering 87 percent of business-to-business (B2B) marketers and 79 percent of business-to-consumer (B2C) advertisers. Are you making the most of email marketing services to expand and advertise your company? How is the performance of your email marketing campaign in this cutthroat online environment?

Plan your email marketing now to find the best email marketing approach for guiding your email contacts through the sales funnel.

Email Marketing Management

Monitor Marketing Goals

To what extent does email marketing help you achieve your brand goals? As a leading supplier of email marketing services, we collaborate with you to fully grasp your email marketing objectives. We assess your target market, search for underutilised potential from previous campaigns, and create a plan to achieve your particular objectives.

Ongoing Maintenance

Trustworthy email marketing firms make sure you're targeting the correct individuals and segmenting inactive contacts in addition to concentrating on audience engagement. Our objective as a provider of email marketing services is to steadily raise engagement through our continuous list upkeep. Every time, we make sure the correct message is delivered to the appropriate person.

Continuous Upgrading

To obtain a return on investment from email marketing, consistency is essential. We follow your brand guidelines as a result. Our account managers arrange everything we require to propel brand success and create a marketing schedule since we are aware that content requirements fluctuate. You can then determine which campaigns will be implemented next.

Design Campaign

We take care of everything, so you don't have to worry about a thing, with our email marketing campaign service. Do you require custom email newsletter services? Every email is created and designed by our email marketing newsletter team in accordance with your requirements. You can rely on our email marketing agency to consistently prioritise your goals.

Increase Customer Loyalty

Each month, our email marketing optimisation team gives you comprehensive reports on your email marketing efforts. These reports detail every campaign that was sent out in the preceding month, emphasising engagement metrics like click-through rate, open-rate, conversion rate, and more! We also arrange for frequent meetings to go over the report with your team.


Occasionally, more work is required to maintain your ESP in optimal condition. In addition to many other things, this may entail further segmentation, list cleaning, and marketing strategy revisions based on engagement. Our email marketing team puts a lot of effort into making sure your account is fully functional and optimised.

Ecommerce Email Marketing Services

Email Strategy

Our eCommerce email marketing team chooses the most effective approach to connect with your target market. We offer suggestions for content strategy, automated campaigns, discounts, and a plan for continuous email newsletter services. To find out more about the best email marketing for Shopify and other platforms, get in touch with us.

Template Design

The skilled designers and developers on EBS's email marketing eCommerce team create templates from the ground up. We are well-versed in Shopify email marketing and best practises for eCommerce marketing. Additionally, we design templates that captivate visitors and increase sales.

Automation Strategy

Our experts in Shopify email marketing and eCommerce devise a strategy to utilise predictive tools for constructing automated campaigns and workflows that stimulate and incentivize subsequent purchases. We can handle everything from shopping sequences and abandoned carts to welcome series and automated VIP reengagement!

Email Marketing Management

Are you looking for a team to develop captivating, engaging email marketing eCommerce campaigns that inform your audience of new products and specials? To boost conversions and boost sales, we strategize, create, and test Shopify email marketing campaigns in addition to other eCommerce campaigns.

What is Email Marketing Automation ?

Drip marketing automation is used by 51% of businesses on average to boost their marketing efforts and produce better campaign outcomes. Drip marketing, also referred to as automated email marketing or drip campaigns, is a method of email campaign optimisation that sends out a sequence of automated emails using drip marketing software in response to user actions and specified timeframes.

Automated email marketing campaigns give subscribers continuous value by “dripping” in helpful content over time, like product teasers or brand updates. Attaining a final conversion point is the aim of email marketing automation. How does software for drip marketing work?

Drip marketing software is used by email marketing companies to help with email marketing automation. Email advertising programme:

  • Facilitates precise email segmentation
  • Includes basic analytics, such as click rates

Email Marketing Automation Management

Welcome Emails

A new customer or lead expresses interest in your company every time they send in information! Give them what they want with a welcome series that is specially designed. Our email marketing specialist creates a step-by-step plan that informs your contacts and promotes conversion.

Win Clients

Customers and prospects occasionally have a tendency to become sidetracked and begin researching the competition. Utilise the win-back reengagement automated campaigns from our email services team to reclaim disengaged contacts and add them back to your list of active subscribers.

Web Campaigns

Utilising data from your website's activities, we create campaigns that are highly targeted and show content that is unique to each visitor. This is an advanced method of recommending content based on items that have been viewed, actions that have been taken, or clicks made on particular pages.

Automation Campaign Sequence

To keep your audience interested, you must communicate constantly. The first step in our email marketing solution is to determine which drip sequences are most appropriate for your company. To improve conversions and keep your contacts interested, we also design multi-step campaigns.

Ecommerce Newsletter Services

Professional Templates

According to studies, recipients of emails would rather receive them in a polished, well-designed format than in plain text. Our email marketing experts create and design an email template that complements your distinct brand and meets your particular requirements. We make sure every one of our email templates works well across a wide range of screen sizes and is responsive across all device kinds.

Customised Email Marketing

We establish and oversee focused email marketing campaigns that are in line with your marketing objectives, unlike other email providers. Searching for an easy-to-follow newsletter distribution plan? We are prepared for it! Our team builds email-to-RSS feeds to deliver your blog's updates to your audience. In addition, we create sophisticated automation using conditional follow-up emails that adjust to the recipients' position in your email marketing funnel.

Promotions of Goods and Services

Making sure our clients receive a profit-oriented email marketing solution is a major component of our email newsletter service. We take great care to ensure that the content of each email newsletter is tailored to your target audience. Email campaigns that offer your subscribers exactly what they want to buy and tell them exactly what they want to hear will be sent to them.

Newsletter Management

To make sure your email newsletter list is expanding consistently, we collaborate closely with you. Our email marketing specialists optimise your website to boost email newsletter subscriptions and maintain a positive sending reputation with all mailbox providers. Additionally, you gain from our extensive industry experience and we guarantee that your emails receive as many shares and as few unsubscribes as is practically possible.

Why Email Marketing is Important ?

Increase Customer Loyalty

Regular brand interactions are necessary for building strong client relationships. Any business can achieve this by sending out regular web email marketing communications to customers, which foster brand loyalty and increase sales. Additionally, using the best email campaigns to market to and engage with an existing client is six to twelve times less expensive than using other marketing channels like social media marketing or paid advertising.

Enhance Business

Email campaigns have been shown to outperform traditional marketing strategies in terms of reach and engagement potential. According to statistics, 92 percent of internet users have at least one email account, and 72 percent of email users check their inboxes more than six times per day. Skilled email marketing professionals can assist you in reaching your target audiences on any platform while adhering to CAN-SPAM regulations and maintaining non-intrusiveness.

Save Resources

Compared to traditional marketing, email marketing requires a lot less work for small businesses, franchises, and companies with multiple locations. Every campaign that is distributed doesn't require labelling or postage considerations. Whether your target audience is a few hundred or a hundred thousand, targeted email marketing gives you the ability to interact and communicate with them in a matter of minutes. The top email marketing firms can help if you don't have the time to become knowledgeable about email campaign optimisation.

Monitor Analytics

Email marketing software offers data and analytics that provide insightful information about how well your campaigns and targeted email marketing efforts are performing. Open rates, click-through rates (CTRs), bounce rates, conversion rates, and click-through rates are the engagement metrics that are most frequently reported. An expert email marketing specialist can interpret the data and translate it into useful applications to help you better reach your audiences, depending on your marketing objectives.

Email Campaigns

There are several ways to check if your marketing efforts are hitting the mark with online email marketing. A/B and multivariate testing can be used to test nearly every aspect of your email campaign, including the subject line, send time, and campaign content. This provides insightful information about potential areas for email marketing strategy revision to maximise campaign engagement.

Connect With Audience

One of the many advantages of reaching your audience through B2C and B2B email marketing is hyper-personalized communication. Marketing emails give you the opportunity to offer distinctive discounts and codes, personalised messages, and data-driven campaigns based on parameters like birthdays, locations, and customer lifetime value (CLV), while traditional marketing methods concentrate on delivering a broad message to a large audience scope.